Sidelines Magazine, now celebrating its 29th year, is devoted to the people and
personalities that make the horse world exciting. Dedicated to sharing the lifestyles of
all facets of the equestrian world, Sidelines brings all disciplines to life through award
winning stories and beautiful photography.
A national magazine, Sidelines takes readers on a journey by traveling to show circuits
across the country. Sidelines is the sponsor of dozens of major horse shows and events
from Florida to California and is the Official Equestrian Lifestyle Publication or Media
Partner of numerous shows and circuits across the country.
Regular departments and features in Sidelines include: Profiles on riders and
trainers; celebrity riders; travel articles, restaurant spotlights and charity pages; regular
columnists; social happenings; and much more. Sidelines also publishes several service
directories and a classified section.
With a thriving social media community via Facebook and Twitter, Sidelines’ online
presence grows daily. In addition to its print circulation, Sidelines can be accessed
online from regular computers as a flipbook. Sidelines is also available in digital form on
mobile devices (iPhone and Android phones, iPads, Android Tablets and the Kindle HD
Fire). The digital magazine includes the entire edition and is free to all readers.
Sidelines has a circulation of 23,000 monthly, primarily in the US, but also in
Canada. Copies are sold and distributed via:
• Paid subscriptions
• Major horse shows, events and polo matches
• Book stores (Barnes & Noble, Chapters Canada and various independent book stores)
• Local retail outlets including tack and feed stores in key equestrian areas
No other publication is in the middle of the action like Sidelines, and with a highly
targeted readership, no other publication reaches the affluent demographics Sidelines
serves. A specialty magazine as well as a spectator-friendly one, Sidelines is where
interested horse people turn to find out what’s happening and who’s making it happen.