What's Happenin'

A Sidelines blog

SpareHolder.com Launches Operations in Wellington, FL

October 19, 2011 By: Erin Category: What's Happenin'

FREE Polo support site is a first, allowing players and teams to book game-day help in a matter of minutes, all online!

Introducing SpareHolder.com, an online service that allows Polo Players and Polo teams to book temporary game labor on a game-by-game basis. The announcement comes just in time for the start of the Fall and Winter Polo seasons. SpareHolder.com has recently opened an office and launched its web based service in Wellington, FL.

SpareHolder.com founder Gus Whitelaw describes the site as “…VERY user friendly and intentionally basic. The site was created so that a player or groom can easily book experienced game help on their computer, tablet or smart phone.” SpareHolder.com offers this service free of charge to its users. The site earns revenue through online advertising, based on the number of users/hits.

Whitelaw, a former Polo player and somebody very familiar with the inner workings of the polo community, knows first hand the difficulty facing players and teams looking for gameday help. SpareHolder.com gives its users the ability to book a spare-holder or other game help in a matter of minutes-at most- vs. the traditional method of making numerous phone calls and waiting hours for a response; expediting the process and helping increase productivity within a team or a player’s day.

Currently the free online service is only available in the South Florida area, but SpareHolder.com has expansion plans for 2012 that include Southern California, and various cities along the Eastern Seaboard. Whitelaw views SpareHolder.com as a great way for the Polo community to utilize technology in order to streamline what has historically been a relatively unorganized process.

Multi Industry Entrepreneur Gus Whitelaw spent nine years in the entertainment business producing special events, trade shows and concerts around the country before leaving to start his own company, Outlaw Media Group, in early 2010. Since then, Whitelaw has launched several successful companies and acts as a consultant for businesses navigating through the startup phase. His business background and the fact that he has spent the past 16 years in and out of the Polo world in multiple capacities, combined with his ability to utilize technology to increase productivity lead him to the idea of his latest endeavor. Whitelaw is 28 years old and originally from St. Louis, MO. He plans to call Wellington home for the 2011-2012 winter season.

For more information on SpareHolder.com please contact Gus Whitelaw at 314.440.6957 or by sending an email to coordinator@SpareHolder.com