What's Happenin'

A Sidelines blog

“A Story Written in the Sun” 2013 Red Cross Beach Bash honors Lilly Pulitzer

November 07, 2013 By: janwest Category: What's Happenin'

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(PALM BEACH, Fla.) — Annually, in each of the last six ‘seasons,’ the Saturday between Christmas and New Years has seen  the ocean side of the island of Palm Beach turn pink and green as the American Red Cross hosts its Beach Bash. The must-attend “Lilly or Louder” event for gorgeous young things visiting Palm Beach’s sunny paradise or lucky enough to call it home, the Red Cross Beach Bash returns to The Beach Club on Saturday, December 28, 2013.
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Marking the 7th anniversary of the Beach Bash, this year’s anticipated event will honor the late fashion icon, Lilly Pulitzer, by “bringing it back to Palm Beach,” the birthplace of the brand’s beginnings. Themed “A Story Written in the Sun,” the evening is presented again this year by the Lilly Pulitzer fashion house, and Lilly’s grandson, Bobby Leidy, also returns to chair the Bash. More than 600 of Palm Beach’s next generation of philanthropic leaders are expected to gather for the premiere pre-New Year’s Eve celebration.
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“My family has supported the American Red Cross for decades, so helping to raise awareness for the organization was a natural decision,” stated Bobby Leidy. “This year’s event is especially meaningful for me, as we honor my late grandmother and her ‘Story Written in the Sun.’ Additionally, I am grateful for the continued support of the Lilly Pulitzer Corporation. Their partnership throughout the years has been integral to the success of this great event.”
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Leidy, a vice president with Deutsche Bank Private Wealth Management in Palm Beach, has served as Chair of the Red Cross Beach Bash for the past six years. Bobby is the eldest grandson of Lilly Pulitzer, founder of presenting sponsor, Lilly Pulitzer Corporation. In addition to being an active supporter of the Red Cross, he is a member of the Four Arts Contemporaries and the Preservation Foundation. He is a committee member of the Young Friends of Cleveland Clinic Florida and the Gulf Stream Council of the Boy Scouts of America.
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The event’s committee members include Bettina Anderson, Loy Anderson, Zach Berg, Amanda Boalt, Chris Dischino, Mary Victoria Falzarano, Nico Fanjul, Reddy Fanjul, Chris Hill, Alex Hufty, Alexander Ives, Nick Kassatly, Chris Leidy, Sasha Lickle, Christina and Ben MacFarland, Samantha Marulli, Dabney Mercer, Tommy Morrison, Tinsley Mortimer, Kelly J. Murray, Stacy Nichols, Crissy Poorman, Gary Pohrer, Kelly Ring, Lauriston and Richard Segerson, Andrew Steel, Bruce Sutka, Siobhan Helene Shea, Mary Tobin and Erik Waldin.
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All proceeds from the Red Cross Beach Bash support the lifesaving work of the American Red Cross, helping people prevent, prepare for, and respond to emergencies. Across the Palm Beaches-Treasure Coast region, every 28 hours on average, a neighbor calls upon local Red Cross volunteers for emotional support, food, clothing and shelter after a fire, flood, hurricane or other disaster. Tickets are $200 and sponsorship packages and opportunities are still available.
For more information, please contact Alison Freeman at 561-650-9133 or Alison.Freeman@redcross.org.