What's Happenin'

A Sidelines blog

Archive for June, 2010

July 10th is National Helmet Awareness Day!

June 21, 2010 By: Erin Category: What's Happenin'

Helmet Manufacturers to offer discounts through participating retailers

Aurora, OH (June 17, 2010) — The riders4helmets campaign operated by helmet advocate Jeri Bryant and supported by SUCCEED®, has organized a National Helmet Awareness Day endorsed by the United States Equestrian Federation, to be held on July 10th, 2010. riders4helmets has teamed up with leading helmet manufacturers to offer discounts on helmets to equestrians via participating retailers Nationwide on this day. Helmet brands that are to be included in the promotion to date include: Troxel, Charles Owen, GPA and Aegis (Devon-Aire). Visit www.riders4helmets.com to locate a dealer near you.

An official event to celebrate National Helmet Awareness Day will be held at the Kentucky Horse Park, Lexington, KY that will be a fun-filled educational event, featuring experts in safety and leading equestrians. More details will be announced on that shortly.

John Hall, President of Freedom Health, LLC, manufacturers of SUCCEED®, said “The National Helmet Awareness Day is an educational event that we hope will become an annual event on the calendar. The riders4helmets campaign goal is to provide information to equestrians on the benefits of wearing a helmet, in order that they can then make an informed choice for their own safety. We’re proud to support this.”

Kemi O’Donnell who lost her 12-year old daughter Christen as a result of head injuries sustained from a riding accident in 1998, welcomed the National Helmet Awareness Day and riders4helmets campaign. ”I am grateful to riders4helmets for launching this campaign to highlight the importance of always wearing a ASTM/SEI certified helmet while in the saddle.”

Roy Burek, CEO, of Charles Owen who are participating in the event by offering promotions on helmets through their participating retailers on July 10th stated “everyone knows that wearing a helmet for every ride makes the most sense. Charles Owen would like to ensure that on this first National Helmet Awareness Day, price is no longer a barrier to wearing the safest.GPA Helmets is another helmet manufacturer that is participating in National Helmet Awareness Day. “GPA is thrilled to be apart of the riders4helmets National Helmet Awareness Day,” said Stuart Bassin, Vice-President, Frantisi Incorporated. “We are very concerned with rider safety which is a large part of why we are in the helmet business!  We are also happy to be participating along with many of our dealers in being able to extend never before offered discounts to riders on this special day.”

“National Helmet Awareness Day is an important event that Troxel is proud to support”, said Shay Timms, CEO of Troxel.  “Since Troxel developed the first ASTM/SEI certified helmet in 1992, our engineers and R&D team with over 75 years of combined helmet experience have reviewed thousands of accident helmets.  The reality is helmets are strikingly effective, reducing head injuries by up to 80%.   Equestrian athletes are moving to overcome a natural and understandable resistance to protective helmets, and National Helmet Awareness Day is a significant step forward in helmet acceptance.” Andres Lendoiro, Vice President of Devon Aire added, “Devon Aire is pleased to support and participate in both National Helmet Awareness Day and the riders4helmets campaign by offering promotions through participating Devon Aire retailers on the Aegis helmet on July 10th. The safety of our customers is Devon Aire’s primary concern.”

Individuals or organizations wishing to hold their own event to recognize National Helmet Awareness Day may email lwhite@freedomhealthllc.com for helmet awareness graphics and other support materials. “You don’t physically have to attend the event at the Kentucky Horse Park to participate in Helmet Awareness Day,” said Jeri Bryant, co-founder of the riders4helmets campaign. “You can participate just by wearing a helmet on July 10th, no matter whether you are trail riding, showing or competing.”

The www.riders4helmets.com campaign has already received the official endorsement of USEF, USEA, USDF, ARIA, EAF, CHA, PRO, EMSA and many leading equestrians such as Robert Dover, Lendon Gray, Ilse Schwarz, Allison Springer and more.  The website homepage is a blog that will be updated frequently with news regarding the campaign.

SUCCEED® Digestive Conditioning Program is an official product sponsor of USEF, USDF and USEA. It is produced and distributed exclusively by Freedom Health, LLC of Aurora, Ohio. The company is focused on finding, perfecting and delivering superior, innovative products that address real and significant health-related issues for animals and the people who care for them. Visit www.succeed-equine.com for further information.

Sport Horse Marketing Internationale PRESS RELEASE: Flexible and Rich Fellers

June 17, 2010 By: Erin Category: What's Happenin'

Flexible, owned by Harry and Mollie Chapman and ridden by Rich Fellers won the $55,000 CSI 2 FEI World Cup Qualifier Grand Prix and the $30,000 CSI 2 Thunderbird Show Park Spring Classic at the CSI 2 British Columbia Open at Thunderbird Show Park in Langley, BC, Canada June 2-6, 2010.

At the Del Mar National Horse Show in California May 4-9, 2010, Flexible and Rich Fellers won the $100,000 Grand Prix of Del Mar and the $25,000 Surfside Grand Prix.

Flexible has been ranked #1 as of 6/4/2010 for 17 weeks on the USEF/ROLEX Show Jumping Ranking List.

Rich Fellers has been named “Rider of the Week” and Flexible “Horse of the Week” several times during the 2010 show season by the USEF/ROLEX Show Jumping Ranking List.

This years show schedule for Flexible and Rich Fellers includes the Meydan FEI National Cup Tour to qualify for 2010 Alltech FEI WEG (World Equestrian Games)  9/25/2010 –10/10/2010 in Lexington, Kentucky.  The tour is made up of competitions in Falsterbo, Sweden, July 8-11; Hickstead, England, July 28-August 1 and Dublin, Ireland, August 4-8.

Up to date show results and the complete 2010 Show Schedule for Flexible and Rich Fellers are online at www.FlexibleGrandPrixJumper.com.

For More Information contact:

Carol Ives

Sport Horse Marketing Internationale


503 638 7716

Succeed® Joins Helmet Advocate Jeri Bryant to Launch National Helmet Awareness Campaign Endorsed by USEF, USEA, USDF, and Leading Equestrians

June 04, 2010 By: Erin Category: What's Happenin'

Riders4helmets website aims to encourage more equestrians to wear helmets

Leading equine digestive health product Succeed® has teamed up with helmet advocate Jeri Bryant to launch an online helmet awareness campaign—www.riders4helmets.com. The campaign is designed to educate equestrians on the benefits of wearing helmets.

The Equestrian Medical Safety Association (EMSA) states that head injuries account for approximately 60% of deaths resulting from equestrian accidents. Approximately 12,000 equestrians visited emergency departments for head injuries in the U.S. in 2007 (Source: NEISS data). Succeed® and Bryant aim to help reduce that figure by raising awareness of how wearing a properly fitted ASTM/SEI-certified helmet can reduce the severity of head injuries sustained while riding and possibly prevent death.

“After donating helmet awareness t-shirts to the Succeed eBay store, I realized we could take things a step further,” said Bryant, referring to the web store established to raise funds for dressage star Courtney King-Dye, who was seriously injured in March while riding without a helmet. “I am proud of the support already being pledged to the campaign,” Bryant continued.

John Hall, President of Freedom Health, LLC, manufacturers of Succeed®, added “if we encourage more riders to wear helmets and can save others from going through what Courtney and her family have experienced, then we will have done our jobs.”

The riders4helmets campaign has already received the official endorsement of the United States Equestrian Federation (USEF), United States Eventing Association (USEA), United States Dressage Federation (USDF), American Riding Instructors Association (ARIA), Equestrian Aid Foundation (EAF) as well as leading equestrians such as: Olympic Silver Medalist Gina Miles; veteran eventers Allison Springer, Hawley Bennett-Awad, Cathy Weischhoff and Lucinda Green; Eclipse Award Winning Jockey Frank Lovato, Jr; and dressage rider and trainer Ilse Schwarz. In addition, Charles Owen, Troxel Helmets and GPA Helmets have also pledged their support.

“Safety is one of the fundamental aspects of everything the USEF does. This campaign is a great step forward in building awareness and will help start a cultural shift in the way people think about helmets,” said USEF CEO John Long.

“The USEA is proud to support this helmet campaign as the safety of our members whenever mounted along with their horses is our top priority,” said Jo Whitehouse, CEO, USEA.

The www.riders4helmets.com campaign website homepage is a blog that will be updated frequently with news regarding the campaign. Articles already posted on the website include features on helmet certification, a dressage riders perspective, and, questions for an equine law practitioner. The website also features statistics and other equestrian helmet-related information, a forum where site visitors can share their helmet-related stories and questions, and a photo gallery of campaign supporters.

Individuals and retailers interested in either donating items to the Succeed eBay store, or selling the helmet campaign t-shirts in their stores, should email Lyndsey White at lwhite@freedomhealthllc.com for details.

Succeed® Digestive Conditioning Program is an official product sponsor of USEF, USDF and USEA. It is produced and distributed exclusively by Freedom Health, LLC, of Aurora, OH. The company is focused on finding, perfecting and delivering superior, innovative products that address real and significant health-related issues for animals and the people who care for them. Visit www.succeed-equine.com for further information on the product.

Author: Patrick Warczak

Equestrian Life Announces Association with HRTV to Provide Increased Equestrian Television Programming

June 03, 2010 By: Erin Category: What's Happenin'

For Immediate Release
Jennifer Wood for Equestrian Life

Portola Valley, CA – June 3, 2010 – Equestrian Life is pleased to announce that they are expanding their operations to include television programming through an association with HRTV. Their specialized equestrian television programming, which will also be available atwww.equestrianlife.com, will now be a part of HRTV’s non-racing television content offering.

Equestrian Life President and Co-Founder Deana Bergquist stated, “Equestrian Life has produced short format how-to videos for our Web site for some time. We are now evolving our content production efforts to create entertaining television shows that are targeted to both equestrian enthusiasts and a more general lifestyle audience. We believe these captivating stories from across the equestrian world will appeal broadly to viewers who love great stories of passion, triumph, and the human spirit.”

Equestrian Life’s new television shows range from a travel show called ‘Horsing Around the World’ to biographies, event coverage, expert instruction and a lifestyle show called ‘For the Love of Horses’ which gets behind the scenes to explore peoples’ diverse passions for horses and how they’ve incorporated this passion into their lives. The first episode features Ralph Lauren model and Captain of the Blackwatch polo team, Nacho Figueras.

Bergquist also commented, “We are extremely excited about our evolution in equestrian programming. It will show not only equestrians, but the general public, the scope and greatness of horse sports and equestrian living.”

Equestrian Life will provide its online membership and visitors to its site at EquestrianLife.com with free access to all its programming. Starting on June 7th, 2010, HRTV will premier the Equestrian Life original programming on its TV channel on Mondays at 8:00 pm/Eastern and Pacific.

“We are thrilled to be working in association with HRTV to bring top-notch equestrian programming to the market. We think horse fans around the world are looking for high-quality television shows that speak to their passion for horses, and we look forward to delivering that to them,” stated John McGraw, Equestrian Life CEO and Co-Founder.

The offerings from Equestrian Life, debuting on Monday, June 7th with new shows continuing to debut on successive Mondays, will comprise a wide-range of exclusives including ‘The Mane Event’ series, which encompasses competition action such as the Cactus Reining Classic and the Devon Horse Show; ‘The Masters Series’ instruction from some of the industry’s greatest teachers, and ‘A Rider’s Story,’ featuring a number of riding greats such as Steffen Peters, Andrea Fappani, McLain Ward, Debbie McDonald, Gina Miles, and Laura Kraut.

For a full schedule of all airings and local channels where HRTV is available, please see:www.equestrianlife.com/tvschedule.

To watch a trailer about Equestrian Life’s partnership with HRTV please go to:www.equestrianlife.com/videos.

About Equestrian Life
Equestrian Life (www.equestrianlife.com) is a dynamic media company dedicated to the equestrian community and horse lovers across all breeds and disciplines. Equestrian Life’s website,www.equestrianlife.com, is a leading social media website for equestrians with cutting edge social media features. Awarded in 2008 as the Best New Equestrian Web Site, EquestrianLife.com is focused on providing its community with all the information and tools they need to learn and connect with other horse lovers who share the same passion. Equestrian Life is also the official television partner of HRTV for its non-racing programming, providing national exposure to key equestrian events and a wide range of other entertainment programming about horses and horse enthusiasts. Equestrian Life is the Official Social Media Partner of the U.S. Dressage Federation, the U.S. Hunter Jumper Association, the U.S. Pony Club, the Kentucky Horse Council, and the 2010 USHJA International Hunter Derby Finals and is an official YouTube Channel Partner.

About HRTV
HRTV (www.hrtv.com) is a 24-hour, television-based multimedia network dedicated to the “Sport of Kings,” horseracing, featuring live racing action from many of the sport’s greatest racetracks including exclusive action from Churchill Downs, home of the Kentucky Derby, Pimlico, home of the Preakness Stakes, and the legendary Santa Anita Park. Passionate horse fans are also entertained and informed by HRTV’s award-winning documentaries, original programming, in-depth analysis and now a broad array of equestrian competitions and targeted lifestyle programming. The live stream of HRTV is available on a subscription basis at www.hrtvlive.com to high speed internet users worldwide. The HRTV television network is presently available via cable, telco video and satellite in approximately 19 million U.S. homes.